Apple yesterday announced the launch of three new smartphones for 2018, the iPhone XS, the iPhone XS Max and the iPhone XR. However, what’s not on sale anymore is equally interesting.
Usually, when Apple launches a new smartphone, the previous year’s model gets a sizable price drop and a second tier status. This year, that did not quite happen. The iPhone X from last year has been discontinued entirely. Apple would have taken a bit of a hit on its profit margins by selling the iPhone X for a reduced price this year as the cost of materials likely would not have dropped considerably. It made more sense to launch the iPhone XR, which makes some key cutbacks in things such as the design, display and camera.